But this question is
But this question is often followed with one of the following:
* What’s the fastest way to send postcards?
* What’s the easiest way to send postcards?
Here’s where I interject a word of caution. In real estate postcard marketing, the cheapest, fastest and easiest route is usually the least effective route. Why?
The quick and easy path is used by most people because it’s ? well, quick and easy. But effective marketing is rarely quick and easy. Effective marketing requires a certain investment of time, effort and expense.
* If you follow the quick and easy path to real estate farming postcards, your postcards will look like a lot of other postcards.
* If you follow the absolute cheapest route to printing, your postcards will suffer in the quality department. This makes the wrong kind of impression.
I’m not telling you to use the most expensive postcard vendor you can find.
nu skin ageloc
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