The first step in
The first step in
improving your web site’s copy is to understand the wants
and desires of your customers.
Next, make sure your copy is focusing on providing solutions
to problems that are important to your customers. Review
your copy and be sure it mainly talks about the benefits the
customer will get by buying your product, and not about your
product’ s features.
A feature is what your product does. A benefit is want your
product does FOR your customer. You customer is only
interested in what your product is going to do to make their
life better.
Be sure that your copy focuses on your customer instead of
on you and your company. Your site’s copy should talk about
“you” and “your”, instead of “me”, “my” and “our”. Your
customer is interested in themself, not you or your company.
Your sales copy needs to:
1) Grab the visitor’s attention with a powerful headline
2) Draw the reader’s interest by creating a connection
between their problem or desire and your solution
3) Peak their Desire by making an emotionally
compelling & believable case for your product
4) Motivate the reader to take action and fulfill their
wants by their purchasing your product or service.
Online or offline, conversion is the key to business
success.
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